Our Privacy Policy
Privacy Information for Communicating with Us
Privacy Information for Our Business Partners
Privacy Notice for Job Applicants
Privacy Notice Regarding Video Surveillance
Privacy Information for Visitors to Our Websites
We are pleased that you are visiting our website and are interested in the services, products, and information offered by A.Vogel AG are interested in. We take the protection of your personal data very seriously. This privacy policy explains what personal data we process in connection with your visit to our websites, for what purposes this is done, and what rights you have.
We treat personal data confidentially and in accordance with the provisions of the Swiss Data Protection Act (DSG). We use appropriate technical and organizational security measures to protect your data from unauthorized access, loss, or tampering.
Below you will find detailed information about:
- Contact Information for the Data Controller
- Categories of Personal Data Processed
- Purposes and Legal Bases for Data Processing
- Data Recipient
- Retention period
- Information About Your Rights
1. Who We Are
The responsible entity as defined by the Data Protection Act is:
A.Vogel AG
Grünaustrasse 4
CH-9325 Roggwil TG
Telefon: +41 71 454 61 61
E‑Mail: info@avogel.ch
Website: www.avogel.ch
If you have any questions regarding data protection, please contact our data protection officer by email at datenschutz@avogel.ch.
2. What personal data is processed?
When you visit our websites or use our digital services, we want to ensure that your experience is simple, secure, and enjoyable. In doing so, we process personal data that is either collected automatically for technical reasons or that you provide to us yourself—for example, when you fill out a form, subscribe to our newsletter, or contact us through digital channels.
a) Technical server log data
For technical reasons, server log data is collected whenever you visit the website. This includes, in particular, the IP address, the date and time of access, the pages accessed, the browser type and version, the operating system used, the amount of data transferred, the referrer URL, and the hostname of the accessing computer. This data is not combined with other data sources.
b) Use of our contact forms
When you use our contact forms or other contact options, we process the information you provide. This includes, in particular, your name, email address, phone number, reason for your inquiry, the content of your message, and any other voluntary information. We need this data to review and respond to your inquiry.
c) Receiving our newsletters
When you subscribe to our newsletter, we use the information you provide to send you the newsletter. This may include, in particular, your email address, your name, the time of your subscription, the IP address used at the time of subscription, and technical information necessary for managing the distribution of the newsletter. Each newsletter includes instructions on how to unsubscribe.
d) Participation in sweepstakes
If you participate in contests, sweepstakes, or similar promotions, we will process the personal data required for such activities. This may include, in particular, your name, contact information, participation details, information needed to notify you of a prize, and, if applicable, shipping or address information for delivering a prize. The data is processed to carry out the promotion and to identify and notify the winners. In addition, the respective terms and conditions of participation may apply.
e) Booking guided tours and events
When you book a guided tour, event, or training course through our website, we process the personal data necessary for that purpose. This may include, in particular, your name, contact information, preferred date, the service or event you booked, the number of participants, your organization or company, and other details required for planning, confirmation, execution, and communication related to the booking. In addition, the applicable booking terms and conditions may apply.
f) Social media messaging apps and digital communication
If you contact us via social media, messaging services, or other digital channels, we will process the personal data you provide. This may include, in particular, your profile name, publicly visible profile information, the communication channel used, the time of your inquiry, the content of your message, and any other information you provide. We process this data to receive and respond to your inquiry.
3. For what purposes is your data processed, and on what legal basis?
We process your personal data to provide our websites, ensure their technical operation, and prevent or detect errors, malfunctions, and misuse. In addition, we process personal data to respond to your inquiries, send newsletters, conduct sweepstakes and promotions, process bookings, and further develop our websites, content, and offerings to make them more user-friendly.
The processing of technical server log data and technically necessary cookies is based on our legitimate interest in ensuring the secure, stable, and functional operation of our websites.
When you use contact forms, sign up for the newsletter, participate in contests, make reservations, or communicate with us digitally, the processing is generally based on your consent. To the extent necessary, the processing may also be based on pre-contractual or contractual measures or legal obligations. You may revoke your consent at any time with future effect.
4. What cookies, plugins, and services do we use?
We use cookies, plugins, and web services to ensure that our websites function properly and are user-friendly. Certain cookies are technically necessary, while others are used to analyze, optimize, or personalize our content.
The use of technically necessary cookies and the associated processing are carried out in our legitimate interest.
a) Consent Management with Usercentrics
For cookies and similar services that are not technically necessary, we obtain your consent before using them. Consent is managed and documented through Usercentrics. You can decide for yourself which categories of cookies and services you wish to allow. To provide this consent management feature, technically necessary information may be processed and shared with Usercentrics.
This is a service provided by Usercentrics GmbH, Sendlinger Strasse 7, 80331 Munich, Germany. For more information on data processing and Usercentrics’ privacy policy, please visit: www.cookiebot.com/de/privacy-policy/
For more details about the cookies, plugins, and similar technologies we use—including specific services, categories, purposes, and retention periods—please see the settings in our consent management system.
b) Analytics and Marketing Services
We use analytics and marketing services to evaluate the use of our websites, measure reach and campaign performance, optimize content, and assess marketing initiatives. These include, in particular, Google Analytics, Google Ads, Google Conversion Tracking, Google Tag Manager, the Facebook Pixel, and dotdigital for newsletter distribution and tracking. In doing so, technical information such as IP addresses, device and browser information, cookie identifiers, accessed content, interactions, usage behavior, campaign information, and open and click behavior may be transmitted to the respective providers. To the extent that these services are not technically necessary, their use is based on your consent via the Consent Management system.
These include, in particular, services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; and Dotdigital B.V., Posthoornstraat 11, 3011 WD Rotterdam, Netherlands, Company No. 75737264. For more information on data processing and privacy notices, please visit: policies.google.com/privacy, www.facebook.com/privacy/policy and https://dotdigital.com/terms/privacy-policy/
c) Map and visualization services
We use map and display services to provide map features, fonts, or other display elements. These include, in particular, Google Maps and Adobe Fonts. When you access such content, technical information—such as your IP address, device and browser information, location data, accessed content, and usage information—may be transmitted to the respective providers and processed there. To the extent that these services are not technically necessary, their use is based on your consent via the Consent Management system.
These include, in particular, services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as well as Adobe Fonts, a service provided by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland. For more information on data processing and privacy notices, please visit: policies.google.com/privacy and www.adobe.com/ch_de/privacy/policy.html
d) Video hosting services
We embed videos or similar media content using video hosting services. In particular, we use YouTube and Wistia. When you access such content, technical information—such as your IP address, device and browser information, cookie identifiers, content viewed, interactions, and usage behavior—may be transmitted to the respective provider and processed there. This is done based on your consent via the consent management system.
YouTube is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For more information on data processing and Google's privacy policy, please visit: policies.google.com/privacy
Wistia is a service provided by Wistia, Inc., 17 Tudor Street, Cambridge, MA 02139, USA. For more information on data processing and Wistia's privacy policy, please visit: wistia.com/privacy
e) Social media plugins and services
We provide links to social media profiles and may use plugins or embedded content from social media platforms. These include, in particular, Facebook, Instagram, LinkedIn, TikTok, and Pinterest. When you access or interact with such content, information may be transmitted to the respective provider and—if you are logged in—assigned to a user account.
We link to and promote our social media accounts based on our legitimate interest in maintaining modern communication channels. To the extent that social media plugins, embedded content, or similar services are not technically necessary, their use is based on your consent, which is obtained through our consent management system.
Facebook and Instagram are services provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For more information on data processing and Meta’s privacy policy, please visit: www.facebook.com/privacy/policy
LinkedIn is a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. For more information on data processing and LinkedIn's privacy policy, please visit: www.linkedin.com/legal/privacy-policy
TikTok is a service provided by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland. For more information on data processing and TikTok’s privacy policy, please visit: www.tiktok.com/legal/page/eea/privacy-policy/de
Pinterest is a service provided by Pinterest Europe Ltd., Waterloo Exchange, 3rd Floor, Waterloo Road, Dublin 4, Ireland. For more information on data processing and Pinterest’s privacy policy, please visit: policy.pinterest.com/privacy-policy
f) Online booking services
We use the online booking system eTermin. This system allows us to process information required for the booking, as well as technical data. This system is used based on your consent. It is a service provided by eTermin GmbH, Mättivor 3, 6430 Schwyz, Switzerland. For more information on data processing and eTermin’s privacy policy, please visit: www.etermin.net/online-terminbuchung-datenschutz
5. Why do we use encryption?
Our websites use SSL or TLS encryption to protect the transmission of confidential information. You can recognize an encrypted connection by the fact that the website address begins with HTTPS and a padlock icon appears in the browser address bar. When encryption is enabled, transmitted data cannot be read by third parties.
6. To whom is your data disclosed?
We work with external service providers to host, operate, and further develop our websites. These include, in particular, providers in the areas of hosting, IT, web analytics, marketing, communications, online booking, and other technical services. These service providers are carefully selected and bound by contract. They process personal data only to the extent necessary for the respective service and must comply with appropriate technical and organizational security measures.
Our order processors are primarily located in Switzerland or within the EU/EEA. Personal data is disclosed to other countries only if the legal requirements are met, in particular through an adequate level of data protection or appropriate safeguards.
7. How long will your data be stored?
As a general rule, we process and store your personal data only for as long as is necessary for the respective purpose or as required by statutory retention obligations. Technical access data and server log data are regularly deleted or anonymized as soon as they are no longer needed for security, error analysis, and the operation of our websites.
Personal data collected when you communicate with us is retained for a maximum of 12 months. Analytical data collected to optimize our websites and offerings is retained for a maximum of 24 months. Personal data collected in connection with sweepstakes, promotions, or eTermin bookings is generally retained for 10 years, unless a shorter or longer statutory retention period applies. Once the respective retention periods have expired, the data is deleted or anonymized.
8. What are your rights?
You have the right to access your personal data stored by us, as well as the right to have it corrected, deleted, or its processing restricted. In addition, you may object to the processing, withdraw any consent you have given, and request the disclosure or transfer of your personal data.
The FDPIC is responsible for handling complaints related to this privacy policy and the processing of your personal data as described therein.
Eidgenössischer Datenschutz- und Öffentlichkeitsbeauftragter (EDÖB)
Feldeggweg 1
CH-3003 Bern
9. Changes to This Privacy Policy
Should changes to this privacy policy become necessary due to changes in legal requirements, organizational processes, or technical circumstances, the current version shall apply.
Zuletzt überarbeitet: August 2026